Borås is a modern city full of change and growth. It brings together creativity, innovative design, street art, e-commerce and world-leading research in textiles, along with a rich variety of shops, restaurants and popular visitor destinations.
Borås is a city full of design, creativity and street art.
Borås is a city that dares to lead the way. The city brings together creativity, innovative design, street art, e-commerce and world-leading research in textiles. But Borås also has magnificent scenery, top-class sporting experiences and a rich selection of shops and restaurants. And not least, an entrepreneurial spirit that thinks in new ways, a crazy spirit that is constantly moving forward and residents who are proud of their city. We are a city in constant change. Like the Viskan River, Borås is never still.
Don’t miss this in Borås
Discover the city’s unique mix of art, culture, nature, and flavors – from vibrant street art to exciting adventures on the savannah.
Borås is literally bubbling and there is a lot to discover and explore in this cosy city with a big and modern atmosphere.
food for thought
Discover the surroundings of Sjuhärad
Tasteful destinations
In Borås, it’s easy to combine beautiful scenery with fantastic food experiences. Whether you want to taste locally produced cinnamon buns in an ancient mill from the 19th century or enjoy good food in a manor house setting.
Our opening hours are Monday-Friday 10 AM-5 PM and Saturday-Sunday 12 PM-4 PM.
You can call us at +46 33 35 70 90, send an email to tourist@boras.com, or chat with us here on the website. If you’d like to visit us, you’ll find us at Textile Fashion Center on Skaraborgsvägen 3A during our opening hours.
In our app you’ll find “Borås Passet” but you’ll also find different map functions for those of you who want to experience the city’s much talked-about sculptures, the amazing street art, the guided tours or the scenic hiking trails on your own. Read more and download the app “Hello Borås!” here.
Find your way among Borås wide range of experiences